Key Technologies

Fujitsu today announced the development of a new ‘digital rehearsal’ technology that can help better inform public policy and business planning. Fujitsu’s first demonstration of the technology provides realistic simulations of the effects of traffic measures by reproducing people’s movements on a digital twin. Fujitsu began trials of the new technology on April 1, in cooperation with Beryl (1), a shared mobility company based in the UK. Together they will demonstrate the business and societal value of the technology, by improving the operation of shared e-scooter services on the Isle of Wight.

The new technology, which combines the behavioral economics model Prospect Theory and AI, allows for simulations that can infer the behavior of people in the real world, reproducing not only human biases such as our tendency to overestimate losses and underestimate potential gains and situational factors that influence behavior such as weather.